Academic Truth Distortion Richard Parncutt, 2015, revised 2017

But universities and their representatives - the intellectuals, the academics - also have a remarkable tendency to generate statements that are intentionally not quite true. This is not quite lying, but it is not quite the truth, either. I will call this truth distortion. When others believe them and pass the information on, either intentionally or otherwise, we have misinformation. The consequences can be devastating, even if the misinformation is later corrected -- because in that case people tend to remember both versions, the old and the new, and the confusion continues.

Truth distortion is everywhere, it seems. It infects not only institutions (politics, religion, business) but also our everyday life and relationships. If anyone has any  doubt about the relevance of issues surrounding truth telling versus truth distortion in modern life, just read about today's most famous whistleblowers, Julian Assange, Edward Snowden and Bradley Manning, and what happened to them (link).

Distortion of the truth is often for personal gain. It is misleading and insincere. It is not blatant lying, nor is it quite the same as nonsense. It is not funny, because generally other people suffer or lose out as a result. Because truth distortion is not clearly untrue, it is sometimes hard to identify, criticise and eliminate it. This is encouraging for the epistemological opportunists, who feel free to continue with their evil work. The truth distortion mounts higher and higher. 

The responsibility of intellectuals

Noam Chomsky, whose brilliant contributions to linguistics made him perhaps the most frequently cited academic author of all time, wrote about the responsibility of intellectuals to tell the truth in 1967 and then spent the rest of his life courageously doing what he had promised to do. Given the enormous implications of his revelations about, for example, US foreign policy, we academics can only bow our head in respect and attempt to follow his example, hoping that other academics will follow suit. 

Unfortunately, very few do that. Most of us are burying our head in our academic work and pretending that politics is none of our business, while at the same time enjoying the fruits of political and economic systems for which truth-tellers of the past fought and died. As if we had not grown up yet.

Since universities are primarily in the business of generating and spreading knowledge, they should be in a better position than other institutions to identify and eliminate truth distortion. Chomsky argued convincingly that

Intellectuals are in a position to expose the lies of governments, to analyze actions according to their causes and motives and often hidden intentions. In the Western world, at least, they have the power that comes from political liberty, from access to information and freedom of expression. For a privileged minority, Western democracy provides the leisure, the facilities, and the training to seek the truth lying hidden behind the veil of distortion and misrepresentation, ideology and class interest, through which the events of current history are presented to us.

It follows from this that

It is the responsibility of intellectuals to speak the truth and to expose lies.

This is an obvious conclusion, and as I see it, it really is as simple as that. Intellectuals are in the business of formulating the truth. That is our job. That is what research and teaching are about, at the most fundamental level. Universities give people professorships on the understanding that they will use them to formulate true statements in their discipline for teaching and research purposes. Research grant agencies give researchers money in order to find out the truth about specific questions. 

For this reason you would think that universities would be centrally concerned with the truth, in general, because of all public institutions who could be concerned about the truth, the universities are most likely to perceive themselves as having this task and are (or should be) in the best position to execute it. 

But as Chomsky explained, universities and intellectuals often do not tell the truth. This is the case both within academic disciplines and in the political arena. That is surely a shocking revelation, and it should motivate anybody who cares about truth and about such things as human rights, which so often depend directly on whether the truth is told or not, to act to solve the problem within their sphere of influence. As Chomsky also suggested, and showed by his personal example, that sphere is often bigger than you think. 

Global poverty and global warming

It is reasonable to argue that truth distortion is preventing the world's biggest problems from being solved, and in that way indirectly causing the world's biggest problems. I have argued from a human rights viewpoint that the world's biggest problems are global poverty and global warming, and the associated current and future death rates. The problem of global poverty is not being solved because the rich countries are refusing to make the necessary reforms to the global economic system, while at the same time refusing to finance official developmental assistance at the agreed rate of 0.7% GNP. They are justifying this refusal by veritable cascades of truth distortion: deliberately failing to mention the world's biggest problems when discussing other related problems, pretending that it is not possible to raise the necessary finance, and pretending that developmental assistance does not alleviate poverty. Similarly, the rich countries are refusing to solve the problem of global warming; we have seen an enormous amount of "hot air" but far too little decisive action. Again, truth distortion is the main reason behind the failure to act. Powerful minorities in the rich countries are continuing to pretend that global warming does not exist or that strategies to slow global warming do not work. They are even pretending that people without any relevant qualification can know more about climate science than internationally leading climate scientists. So much for the "truth".

These are primary global political issues, although academics are centrally involved in them. Here is a more purely academic example. Right now in 2015, a university is organising a conference called "Arts and environment". The aim and rational is explained on their homepage: 

Rapid environmental changes, especially as driven by human activity, present critical global issues calling for urgent action. Several prominent voices have recently called for those in the arts to be change agents towards a more responsible and sustainable future. Within such a context this conference seeks to explore some of the opportunities, responses, and responsibilities in the arts, including connections between the arts and science.

That certainly sounds promising! So I contacted the organisers and asked if they have any policy for reducing the carbon footprint of the conference, and the answer was no. They had no plans for videoconferencing or other forms of web conferencing, no reduced registration fee for those who do not fly, no donation of the registration proceeds to relevant organisations, no high rejection rate to increase general quality based on peer review. Instead they appeared to be planning, as academic conference organisers have done for decades at the same time as the evidence for global warming has been growing, to encourage as many people as possible to fly to the conference from all over the world. I have repeatedly been guilty of this crime myself, so I can hardly complain. Now, given the increasingly clear findings of climate science, I see that this behavior has got to stop, and I feel an obligation to explain this to colleagues in all academic disciplines. 

The flying-to-conferences problem is one of countless examples of truth distortion in an academic context. As in countless other such cases, those distorting the truth are not doing so deliberately, and feel completely innocent. They may argue for example that since everyone else is organising conferences, why shouldn't they, or since no-one is coming to their conference in a private jet, it cannot be all that bad. These reactions are partially correct, which is why I am talking about "truth distortion" and not about "lying". 

Truth distortion in general

In the following pages, I will argue that if we are going to solve such problems we need to take a more general look at the problem of academic truth distortion. Before acting to reduce truth distortion, we need to understand the problem itself. What is it? What motivates it? Who is doing it, and why? What are the consequences? I will analyse some of many ways in which academics distort the truth within research and teaching in their disciplines. Beyond that, I will be concerned with how the truth can be distorted in three main areas: in academic discourse within universities, in the public domain when intellectuals participate in political debates, and in everyday life. 

Allow me to admit that I am a utilitarian. I believe in pursuing the greatest good for the greatest number. Some people think that is a bad thing, or at least not the optimum approach, but let's not get into that now. One way to achieve the greatest good for the greatest number is to tell the truth, and to expose distortions of the truth. For example, we might tell the truth about climate change or the invasion of Iraq in 2003. Millions of lives have depended, and continue to depend, on the way these issues are publicly discussed. Along the way, some people are bound to be offended (you can't make big progress in any aspect of human affairs without offending someone, it seems), but I believe that if we remain honest and authentic in our quest to formulate the truth, however defined, the number of people who benefit will far outweigh the number whose toes have been trodden upon. This is essentially the rationale behind all examples of truth distortion in the folloiwng pages.

Before continuing I should also make clear that I am not a qualified philosopher, nor am I qualified in several other relevant disciplines that I will consider. This article has not been carefully checked by an expert, and probably contains errors, exaggerations, omissions and/or logical fallacies. All such problems are unintentional and I am doing my best to avoid them by focusing on ideas that seem obvious - so obvious that any arguments against them are evidently cases of truth distortion. Readers who find exceptions are asked to send me their thoughts.

Truth distortion outside of academia

Everyday life

Sociologists have studied everyday lying and truth distortion extensively (e.g. Barnes, 1994). You can lie to get what you want, or to protect someone else. Lying is not always bad, but it would help if there was less of it.

Flirting

People are constantly evaluating each other's reproductive potential, and Charles Darwin famously explained why. Flirting is a form of acting, and acting is a form of truth distortion. So perhaps there is an evolutionary explanation for why we are so good at it? Billy Joel was right when he sang that "Honesty is such a lonely word", which presumably explains the high divorce rate. (By the way, there is nothing generally wrong with acting - or with flirting of course. In fact, theater is an excellent medium in which to explore and understand the phenomenon of truth distortion.)

Advertising

We are constantly being encouraged to buy things that we do not need - which is gradually destroying the planet. Most of us are confronted with truth distortion in advertising several times per day. Advertising belongs to the foundations of a capitalist economy; the only consolation is that communism is even worse.

Politics

Most politicians are constantly trying to convince voters to re-elect them by pretending to work effectively and solve problems. They conceal essential facts from voters and often appeal to their irrational fears. For example, populist politicians like to explain to the electorate that foreigners take away local jobs and dilute local culture, when in fact the opposite is true: an influx of foreign ideas and expertise can boost local industries, and local culture can be enriched by intercultural interactions. This is truth distortion: it is basically, but not completely, untrue. Because politicians primarily aim to be re-elected, they tend to confine their planning to the short term - avoiding the biggest global problems, because they cannot be solved in three years. This state of affairs is bringing the world to the brink of disaster (global warming). 

Economics

One of the most serious forms of truth distortion in politics and economics is denying world hunger and poverty, especially given that the problem could realistically be solved within about two decades if only the rich countries would keep their old promise of spending 0.7% of GNP on foreign aid (Sachs, 2005).The simple act of NOT talking about this, which is perhaps the most serious of all problems, is classic truth distortion. 

A related example is wealth tax. In an age when there are almost 2000 US$-billionaires in the world and that number is rising as inexorably (and perhaps irreversibly), just as mean global temperature is rising (link), and that in turn is threatening social order and democracy at the same time as millions of people die every year from hunger or disease in connection with poverty - when all of these things are happening at the same time, it is patently obvious that new wealth taxes are necessary. One may well ask: Why should any individual have the right to a billion dollars, while millions of others are living and dying in poverty? Why indeed. Surely that is taking capitalism just a tad too far? Is it possible for one person to deserve to have 1000, 1 000 000 or 1 000 000 000 times more money than another person? Obviously not, and anyone who claims otherwise is obviously and blatantly distorting the truth. Moreover, given the obvious problem of capital flight (the rich can shift their wealth to a country with low or non-existent taxes), it is patently obvious that a global agreement on wealth tax is necessary, so that wealth tax rates are about the same in different countries. 

So why aren't the G20 talking about it? There is a remarkable tendency for both the centre-right political parties and the economists (or the entire discipline of economics, for that matter) in the rich countries to ignore this problem, or to immerse it in pseudo-scientific nonsense so that people believe there is no clear solution. That is one of today's most shocking examples of truth distortion. Economists, it seems, are very talented at dreaming up complex reasons why wealth tax might be a bad idea, and the rich just love them for doing it. Conversely, the rich really do not like those economists who have the courage to tell the truth about wealth inequality and wealth tax. If you want to get a good job as an economist, and you are as cowardly as most people, you really should avoid telling the truth about wealth. 

Thomas Piketty, in his 2013 book "Capital in the 21st Century", is one of the few to present the truth about rising inequality and its consequences. Most economists (and journalists) are still too chicken to talk about the problem clearly and directly. They prefer instead to wheel out pseudo-sophisticated criticisms of his work, which they hope will impress the rich.

Medicine

Within academia, new medications are typically tested by randomised double-blind trials with carefully defined control groups. Several studies may be performed by different research groups, and meta-analyses performed. Complete publication of all methodological details is necessary to enable others to evaluate of the quality of a study and the validity of the conclusions. Care and exactitude are important because the results can mean the difference between life and death for individual patients. 

But humans are not always very smart, and truth distortion is rife in this area, too. I will confine my comments to distortion of medical research results in the public domain, as brilliantly critiqued by Ben Goldacre in his book "Bad Science" (Harper Collins, London, 2008). An astonishing proportion of what is reported in the media as medical science is nonsense, generated by people who are living in a fantastic dream world, want to make money out of fooling the public, or simply don't know what they are doing, because they are not qualified or never did an experiment themselves. Examples of nonsense supported by pseudoscience include non-standard uses of the word "energy" (e.g. your personal "aura"), "brain gym" (exercises to make you more intelligent), homeopathy (sugar-based placebos), detox (getting non-existent chemicals out of your body), Hopi candles, fish oil (omega-3), antioxidants, vitamins as a cure for cancer or aids (instead of chemotherapy or anti-retroviral medication), and irrational fears of vaccination (because it might cause autism). If you believe that any of these treatments or approaches are valid, please read Ben's book and think again. Of course the global pharmaceutical industry ("big pharma") also has serious problems, but those problems are not solved by pretending that all medical research is biased and opting instead for superstitious alternatives.

Overweight? 

This is a big one. You can hardly mention the word without people getting offended. That is a sure sign that the truth is being distorted. If only we could talk about it, the problem would be half solved. Let me first relate this problem to other problems on this website. 

Suppose that the world's biggest problems are poverty and climate change. Being overweight is connected to both of them: we in the rich countries have too much to eat while the developing countries have too little, and we are causing climate change in part by our laziness. We drive cars instead of cycling and taking public transport, fly when we could take the train, and overheat our homes rather than wearing a pullover. Many of us could solve several problems at once by changing our lifestyle. We could adapt both our mobility and our eating habits (less red meat!) to the needs of both our body and the planet. It goes without saying that our (sexual) relationships would also improve, not to mention our happiness. 

Another big source of truth distortion is the idea that some people are genetically more prone to becoming overweight. That is not untrue, and you can find a lot of medical literature on it. But the idea is often taken too far, which is an example of truth distortion. Given the important difference between self-efficacy and victim mentality, the truth about being overweight is that it is primarily caused by three things: eating too much, eating the wrong food, and not doing enough exercise, of which the third point is probably the most important. That applies regardless of our genetic makeup. Regarding genes: our physiology, which includes the gastrointestinal system and the nerves, hormones, and blood composition changes that signal to our brain that we are hungry, is the result of an interaction between  genes and environment. As Maybebop pointed out, we are not victims of our genes; the environment and our behavior are equally important. If you have a similar body-weight problem to your parents, it may simply be that you copied some aspect of their eating or exercise habits. 

If you are a parent, your unhealthy attitudes to food or exercise and your resultant weight, can contribute to the emergence of anorexia in your children. This is a shocking realisation for many parents, but it can also help parents to solve the problem, even after their child is diagnosed (more). Children need role models who look after themselves in a normal way by eating normally and getting normal exercise - and enjoying these things in a normal way. As a result, their bodies are normal, and normal is beautiful, just as mother nature intended. My tip: ride your bike in a normal kind of way with normal clothes (don't pretend you're doing the Tour de France or that you have a perfect cyclist's bum). It's never too late to start. Stop watching advertisements on TV, and recommend to your children that they follow suit, for their own sanity.

Xenophobia

The public promotion of xenophobia was an important cause of the greatest crime in history, the Holocaust. If you want to prevent something from happening again, the best strategy is to address its causes. One of those causes is public displays of xenophobia, and the acceptance of those displays by the powers that be. This much should be obvious.

Are we serious about "never again"? Evidently not. Today, incredibly, it is still possible to publicly promote xenophobia, as if the Holocaust had never happened, or as if we had not learned anything from it. Right across Europe and in many other countries, the far-right parties are doing it all the time. In fact, it is probably their single main voter-wooing strategy. 

Why is the public promotion of xenophobia not illegal? Surely the law is there to protect innocent people from being attacked? Other dangerous things are illegal: driving on the wrong side of the road, for example. Other things are similarly difficult to define: if two cars collide head-on in the middle of the road, how can you decide which was on the wrong side, and hence which caused the accident? Courts of law are constantly forced to make such "subjective" decisions, which is one reason why law is so interesting. 

The public promotion of xenophobia could be systematically prevented by preventing or punishing examples that are worse than precedents that were also prevented or punished, according to an independent judge with experience making such judgments. If that happened, at last we would be freed from the most outrageous truth distortions of the far-right parties, especially during election campaigns. Some semblance of civilised behavior and good manners might return. I live in a country where it is considered bad manners not to greet someone formally (in other countries, you just start talking) or to put your hands on your lap while you are eating (heaven knows what you might be doing with them down there), but at the same time it is legal and generally accepted when a political party blames "foreigners", including asylum seekers, for the country's woes and wins elections on that basis.

Some people argue that banning xenophobic advertising would not help. In fact, it could make xenophobia even worse. People would be so offended that they would double their efforts to be xenophobic, as a form of public protest. It is true that xenophobia is part of human nature, so there is a natural level of xenophobia in the population that can never be completely eliminated. That is an important point that many people don't realise; it can be explained by considering the evolutionary foundations of human behavior. But there are also natural tendencies for people to do all kinds of other things.For example, there may be a natural tendency to try out consciousness-changing drugs, or to steal. But preventing people from smoking (e.g. by taxing cigarettes or banning smoking in restaurants) does not cause them to smoke more, nor does preventing people from robbing houses (by means of burglar alarms or Neighborhood Watch) cause them to rob more. Many similar examples could be listed. Heterosexual men have a natural desire to want sex with attractive women, but punishing rapists does not increase the incidence of rape. Need I say more? The idea that the public promotion of xenophobia "cannot" be legally suppressed is a clear case of truth distortion. If one is too cowardly to protect the rights and dignity of minorities and migrants, one might as well admit it. That would at least be honest.

Religion

In one way or another, spirituality is important for everyone. But the people who talk about it the loudest are often masters (less often mistresses) of truth distortion. In Europe, people are leaving the Catholic Church in droves (or perhaps flocks) because some of its representatives habitually distort the truth. They deny that women can and should have positions of power, that contraception can and should prevent AIDS, that holy texts were written by humans, and that world religions have remarkably similar aims and functions. The prominent representatives of Islam and Judaism are no better than the Christians, and sometimes worse. 

If religious leaders were genuinely interested in the truth (as Pope Francis is, refreshingly) they would find many passages to support truth and honesty in their sacred texts (e.g. Matthew 22:15-16). On that basis, they could allow themselves to be more honest and scientific, without denying the universal importance of religion and spirituality. They could create a new middle path between traditional religious teachings and the extreme atheist alternatives. I don't agree that the world would be better without any religion at all (even if John Lennon's "Imagine" is otherwise a brilliant song), because people will always need and promote religion. People also need honesty, and the simple truth is that it is possible to offer them both at once.

Truth distortion in an academic context

Academic truth distortion is surprisingly common in both research and teaching. Perhaps the most familiar case is when academics try to blind their readers (academic colleagues, students, or the general public) with an impenetrable writing style, which makes it difficult for the reader to evaluate the content. That is classic academic truth distortion. But there is much more to it than that.

To understand academic truth distortion (henceforth ATD), it helps to take a quick philosophical look at the idea of knowledge. Knowledge comprises claims that are generally supposed to be true. But what is truth? Well, there is a long philosophical tradition of discussion about the nature of truth - whether it exists at all and if so how it can be identified. Different academic disciplines approach the concept  differently. Scientists tend to believe in the existence of an absolute truth that can be discovered and will be true in all times and all places; the "laws of physics" are an example (but even these have a remarkable tendency to change when physicists make new discoveries, as any physicist will explain). Humanities scholars hasten to point out that truth is always relative to social, historical, or cultural context, which can hardly be denied - although this opinion can be problematic when anything that one claims to be true can be shot down by others as merely relative (in which case why do we bother trying to formulate the truth at all?). Besides, the existence of "historical facts" is obvious, and in cases like the Holocaust or the Armenian genocide it is important to insist on them. In spite of these fundamental differences and ontological issues surrounding the concept of truth, one thing is for sure: however defined or regarded, and however it depends on context, truth is centrally important for all academic disciplines. Because if something is evidently not true, it is evidently not knowledge, either.

Given this background, the concept of ATD seems like a contradiction. If academia is about searching for, identifying and sharing the truth, however defined, and ATD is about undermining it, how can ATD exist at all? Why would an academic do such a thing? Is this not a case of stabbing oneself in the back? 

The reason why ATD exists is evidently that academics do not work for nothing. Like everyone else, they need motivation. They are rewarded (by jobs, research grants, prestige and so on) for discovering, expanding or constructing "truth". But it is often difficult to judge the extent to which an academic has succeeded in doing that. So mediocre academics develop the art of tricking others into thinking that they are good at what they do. We are all under pressure, after all. To cover up their real or perceived inadequacy, they develop the gentle art of ATD.

ATD is no small problem. Academics may find themselves surrounded by it at all levels - administration, teaching, research. It follows that if an academic is to make significant and lasting contribution toward the "truth" (also called "knowledge"), s/he must be skilled in identifying, exposing and avoiding ATD. This, then, is one of the main skills that students should acquire before getting a university degree. Unfortunately, sometimes the opposite occurs - masters of ATD naturally and effortlessly pass their art onto their students. 

I can think of two main ways to stop ATD-generators in their tracks. One is peer review. Academics who are forced to publish their research in good peer-review journals will soon change their ways. Good anonymous reviewers will not put up with ATD for long. But poor reviewers, alas, may already be up to their necks in their own ATD. While this system often fails and works better in some disciplines than others, there is no better one. The other way is to train students in the art of critical thinking.  An important part of critical thinking is the identification and rejection of ATD in teaching materials. University students should choose their courses, instructors and supervisors accordingly. That's not as difficult as it sounds, and one aim of this text is to help students to do just that. 

ATD is a serious threat to research and teaching everywhere. If universities are worried about their public funding and social relevance, they should take a long, hard, honest, self-critical look at the ATD that is going on within their own ivory towers. The best way to reduce the incidence of ATD is not to accuse individuals of generating it, but to improve awareness for ATD so that people can at least recognize it. Peel back the layers of truth distortion, one by one. Expose them, talk about them, understand why they are there, and on that basis try to get rid of them.

It's not easy to divide ATD into different kinds, because they often overlap. Here is a possible analysis.

Incomprehensibility and pseudocomplexity

Exaggeration

A common form of ATD is to exaggerate one's own positive achievements and to exaggerate the negative achievements of others. The former tends to be done publicly, the latter privately.

A familiar example of the first form of exaggeration is the word "excellence". These days it seems that just about any academic program that promotes an above-average standard can be called "excellent".  But the term "excellence" often means no more than "academic quality". There is no point talking about "research excellence" before a system and a tradition of good research evaluation is in place; the term "excellence" should only refer to the best of a large body of research that is already well above average. A similar thing happens when departments give final grades to students at the end of their degree programs. Students often get very good grades (A or 1) although their performance clearly merits B or 2. This is a common form of ATD used by university departments to bolster their self image. "Look at how many of our students got an A at the end of the course - we must be good!"

Exaggeration of the negative achievements of others is a central feature of academic mobbing or bullying. Mobbing is a time-honored method of suppressing colleagues who are competing for the same resources. Just attack them repeatedly over a long period until their reputation is destroyed and they can easily be pushed around. When describing the work of a colleague, it is not difficult to make just about everything that s/he does sound bad, especially if s/he is doing creative new things, challenging traditions, or merely being different. Academics have a lot of practice at evaluating students and colleagues, and some take the opportunity of applying this skill to the task of destroying their opponents. A good "evaluator" can easily and quickly formulate a convincing story that a given colleague is generally bad - poor in administration, research and teaching - even if that person is in fact one of the best in all three areas. Most universities have anti-mobbing policies, but they generally sound better than they really are, which itself is a form of ATD. When mobbing victims have the courage to look around for the support promised by such policies, they usually manage to find sympathetic colleagues, and those colleagues do offer them  reassuring talk; but they usually stop short of politically effective action, so in the end nothing changes. It is hard enough to have a mobbing claim investigated, let alone have a mobber clearly identified as such. And even if that happens, there is little chance that the mobber will be appropriately punished - as a signal to other potential mobbers that mobbing is not acceptable behavior and a massive waste of public funds.

"Scientificness"

People just love to talk about science and scientific method, and naive ideas about the power and wonder of science are prevalent both within and outside of academia. Just say the word "science" and people spontaneously think of "great men" like Newton, Darwin, Einstein, and all the long-term benefits that accrued from their scientific work. But science is also supposed to be hard to understand, and people often have naive ideas about how science works, or what scientific method means and how reliable it is. In fact, they are often unclear about the difference between science and humanities, a distinction that is absolutely central if you want to understand how academia works. The overused expression "scientific studies have shown that..." is often a warning sign that what is about to come is a dubious statement that has been supported by a flawed methodology, or perhaps a paper that has been rejected by a peer-reviewed journal. 

Both experts and laypeople can be lead astray in this way. In my experience, academic grant applications are more likely to succeed if they include the word "science" or "scientific" on every page. Try it! It cannot hurt and it probably increases your chance of success. I got this idea from a highly respected academic colleague - one of the global leaders in my discipline, if you count the citations. What he did not tell me is this: if you are applying for money from the humanities, you should avoid the word "science" at all costs, because humanities scholars regard scientists as a threat, like the members of an opposing football team. The feeling is almost mutual: scientists often have not the slightest idea what the humanities scholars are up to, except that it is probably not "scientific", so it cannot be good. I need not remind the reader that all of these cases are examples of ATD. 

These are great opportunities for academic truth distorters. They know that their ideas are more likely to be accepted if scientifically naive readers think they are "scientific". One approach is the suggestive use of neuroscientific ideas and terminology in academic disciplines that involve human behavior. These disciplines include not only psychology, anthropology, and education, but also just about anything: religion, law, cultural studies, history, art appreciation, economics, and so on. 

Consider the field of education research for example. "Educational scientists" (as some like to be known) sometimes justify pedagogical and didactical approaches by impressive talk about the left and right sides of the brain, which are apparently associated with analytic and holistic thinking respectively (and a whole host of other things). But any neuroscientist will tell you how misleading this idea is. The brain is so much more complex than that! Besides, the kind of empirical knowledge that educators need to support their educational methods can generally be derived from behavioral studies alone.So why cite neuroscience? You guessed it: They do it to impress people, both within and outside of academia. 

The psychological effectiveness of talking about neuroscience, even if it is largely irrelevant to the matter in hand or merely opens a can of worms, was demonstrated in a rather cunning little study by Weisberg et al. (2008). The authors demonstrated that if you talk about the brain when trying to explain some aspect of behavior, the explanation sounds more convincing to non-experts (people not trained in psychology or neuroscience), regardless of whether that information wass logically relevant or not. Here's the reference: Weisberg, D. S., Keil, F. C., Goodstein, J., Rawson, E., & Gray, J. R. (2008). The seductive allure of neuroscience explanations. Journal of Cognitive Neuroscience, 20(3), 470-477.

Denial

A classic form of ATD is to deny that something exists, although it is evidently important. This is done in various ways, of which the following are examples.

Ignoring relevant research (also called cherry picking): One way to convince non-experts that you are right is to present only arguments in favor of your thesis and deliberately leave out well-known arguments against it. Just pretend that the counterarguments do not exist. This form of ATD is commonly applied by climate deniers, but it is also remarkably common in respectable academic circles, and I have even heard supervisors recommend it to their research students. That is essentially how contradictory schools of thought emerge. A school of thought that is in conflict with other schools may reflect either a promising new idea or a general inability to communicate with colleagues and consider contrasting ideas and approaches.

Ignoring practical applications: Good research does not necessarily have any practical application at all, and sometimes practical applications only emerge long after the research has been done. But that does not mean that pure research without practical applications is superior, or that academics should be encouraged to lock themselves in an ivory tower and free themselves from practical considerations. The opposite is true: since academia is largely publicly funded, academics have a responsibility to inform the public about the practical applications of their work. Pretending that practical applications are irrelant is ATD.

Plagiarism

There are two kinds of plagiarism. One involves copying the wording of sentences. Today, this kind of plagiarism is fairly easy to discover automatically by computer, because most texts from which an academic might copy are in the internet. 

The other kind of plagiarism involves copying an idea and presenting it in a new formulation. Computers can't find that, but it is arguably more important, because ideas are the final outcome of research. The way Darwin formulated his theory of evolution is not the most important thing: the important thing is the meaning and implications of the theory. If someone at the time had tried to publish Darwin's theory of evolution in different words and formulations, that would have been a serious case of plagiarism.

In 2016, I discovered a published article in a high-profile international journal that looked like my own work but was expressed in different words. An author whom I did not know had presented an idea of mine as if it was his own. In previous years I had presented this idea in different places, some of them high-profile peer-reviewed journals and books, and I am well known for this idea in my academic circles. The author had easy access to this literature and had evidently seen some of it. 

So I asked other colleagues what to do. Should I write to the author or the journal? Some thought I should write to the journal, because the author might just deny it and may have no interest in solving the problem. After all, his article had been published, and he had put a lot of work into it. 

So I wrote to the journal and pointed out this obvious and blatant example of plagiarism. After all, the main point of the article in question was the same as the main point of my own articles. What could be more blatant than that? I asked the journal to delete the article until the matter had been resolved. The journal was open access so this was merely a matter of deleting an internet page. 

The journal was so big that it had an "Ethics and Integrity Manager". One would have thought that this person would have the authority to decide whether something is plagiarism or not. Instead, he sent my complaint some editors further up the hierarchy, who evidently had no special expertise in "ethics and integrity", or at least not in questions of plagiarism. The message came back that those editors did not believe this was plagiarism and saw no reason to do anything--as if there was not such thing as plagiarism, or as if they were unable to recognize that two papers presented the same idea in different words. 

After that I asked a legal colleague at my university for advice. I could take the journal to court, but the procedure could cost 30 000 Euros and I might lose. I then asked my university administration whether other members of the university had similar problems, in which case we could support each other, and the answer was no.

From this I learned that you can take anyone's idea, express it in different words, and publish it without citing the original work, or citing it in a misleading way. After that, it will look like the idea is yours. Probably, nothing will happen. If the author of the original idea complains, just claim that you were unaware of the author's work, or present some other kind of truth distortion as an excuse. If people cite your work instead of the work that you copied, you've won. 

But watch out--if you copy sentences from someone's paper, you could lose your doctoral qualification. In practice, plagiarism is not what is seems to be. It is not what you will find in the usual definitions. In practice,  plagiarism is only plagiarism if a computer can find it. Have people stopped thinking?

ATD in action

To understand ATD, we need to understand the processes that enable it to happen. Here are some of the most important ones. You can find them happening at just about any university.

Avoiding expert evaluation

ATD fans don't like evaluation procedures, for obvious reasons. So they apply their truth-distorting skills to the task of systematically avoiding evaluation, while at the same time maintaining an aura of academic respectability. 

Peer review. One approach is to develop sophisticated arguments about why peer review is bad and should be avoided. Common arguments include: (i) reviewers often have ulterior motives, (ii) the review procedure can suppress motivation and creativity, and (iii) great thinkers of the past never had to deal with peer review. All these points are excellent examples of ATD: they are not untrue, but then again they are not really true, either. The real truth is that (i) conflicts of interest can usually be avoided, (ii) review procedures can also motivate researchers by giving them good ideas, and (iii) almost all would-be great thinkers of the past have now been forgotten. Peer review is not perfect, but neither is democracy - and the simple truth is probably that there is no better system of academic quality control than peer review. (Given that peer review is more prevalent in some disciplines than others, it may be appropriate to apply the following rule of thumb. A researcher who regularly cites refereed articles, or addresses topics that are addressed in refereed articles, should her- or himself publish in peer-review journals. If s/he does not, s/he is either distorting the truth or free-riding.)

Accepting criticism. Those who avoid evaluation tend also not to take suggestions and constructive criticism very well. In this case, ATD involves rejecting constructive suggestions without careful consideration. Since good research is almost always the result of interaction between many different researchers (even if the article in which it is published has only one author), the willingness and ability to implement serious suggestions is an essential skill of any academic.

Language. Another way of avoiding expert evaluation is to publish your research or write your dissertation in a language that most international experts in your specific area do not understand. A linguistic asymmetry of this kind can be very convenient: you can understand what they do, but they cannot understand what you do. Since the international language of academia in most disciplines is now English, this trick works in just about any language that is not English. You can write things that you know international experts don't like, but potential reviewers within the specialist academic world of your minority language are more likely to accept - either out of solidarity for other speakers of their language, or because you know all three of them personally (Fritz, Maria and Rudolf) and know how to write the things that they want to read. The result is ATD.

Proof by ATD

Research is about expanding knowledge. That often involves formulating claims (theses) and then trying to convince colleagues that the claims are true. There are several ways that ATD can play a role in this process.

Proof by superficial impression: A reader who thinks an idea sounds good but does not really understand it tends to accept it as the truth rather than admit her/his ignorance (which can be embarrassing) or try to understand it properly (which can be hard work). Impressive, complicated jargon is used to impress non-experts. The jargon is deliberately not clearly defined, which gives the writing an aura of mystique. New words are invented, and foreign words and fancy abbreviations are used unnecessarily. Non-experts (including students) may be impressed by this kind of speaking and writing, but experts (people who do research in the same specific area and have a good international reputation) just laugh and press the delete button. 

Proof by repetition: If you say something often enough, people will start to believe it. In the period leading up to the US invasion of Iraq in 2003, political leaders such as George W. Bush and Tony Blair repeatedly claimed that Iraq had been involved in the 2001 terrorist attack on New York and was subsequently developing nuclear weapons. Both points were obviously untrue, but people started to believe them, simply because they heard them so often. Another example: during the 1990s, multinational oil companies and their supporters repeatedly claimed that global warming either was not happening or, if it was, was not being caused by humans - at the same time as the climate scientists were explaining the opposite. The resultant confusion enabled the American president to refuse to sign the Kyoto treaty, with disastrous consequences. ATD in the form of climate denial is ongoing, and its proponents are gambling with hundreds of millions (perhaps billions) of future human lives, not to mention the countless species that are already doomed to extinction in the coming century. Often, the deniers are merely repeating claims that are obviously not true; after a while, mere repetition means that people will start to believe them. Those are the lengths to which so-called homo sapiens will to go to defend his (sic.) right to distort the truth. Academics who repeat the same half-baked ideas again and again to their students or research colleagues are applying the same technique, albeit in a less catastrophic fashion. 

Proof by authorship: The underlying idea here is that if a famous person said something, then it must be true. But famous intellectuals are often famous because they were creative in their ideas and took the risk of making claims that were unpopular, both of which suggests that a lot of what they claimed was unreliable or experimental in nature. In any case, the truth content of a claim can only be determined by analysing the argument. This is surely the main skill that students should be learning. There is nothing wrong with citing the ideas of famous people - but the fact that they were famous is not necessarily relevant for a critical evaluation of the argument. A variant of this idea is that a statement by a member of a group of people with which an author and/or her/his intended audience strongly identify is more likely to be true than an equivalent statement by a member of another group. So if I am a humanities scholar I may consider the opinions of humanities scholars to be generally superior to those of scientists (or vice-versa). Or if I am an English speaker I may think (or subtly suggest) that the opinions of English speakers are generally superior to those of German speakers. Nonsense, of course.

Academic populism

Researchers whose research is consistently rejected by their academic peers may instead turn to their students for feedback. If the students seem to like it, it must be good! The researcher finds a new success strategy: base your research and teaching on student feedback (rather than feedback from academic colleagues in review procedures). Research evaluation by students is a kind of academic populism. 

Here's how it works. Course content emerges gradually over years of interaction with students. The teacher learns from each wave of fresh new enthusiastic students how best to impress the next wave. Over the years, the students become increasingly impressed. They attend not only the courses taught by the academic populist but also choose her/him as a supervisor (advisor) for their bachelor's, master's and doctoral projects and theses. The content of the teaching then becomes the content of the research. Top-down becomes bottom-up.

This strategy can work so well that many colleagues and administrators may be fooled by it. Colleagues with an international profile in the same specific discipline are more likely to see what is going on, and they may even be so courageous as so to point out that the academic populist has no internationally recognized publications and is presumably polluting the minds of innocent students with ATD. But others are so impressed by the academic populist's success that all warnings are ignored. Just look at all those satisfied students! In this way, a mediocre and unscrupulous academic can build up a good reputation at her/his home university, while at the same time quietly and almost invisibly undermining the university's international reputation.

This strategy is surprisingly prevalent and often tolerated, although it evidently makes a mockery of the academic system. Why is it wrong? The main problem is that students are basically unable to evaluate research content - otherwise they would not be students. In fact, as every journal editor knows, most researchers are unable to evaluate academic content unless they are currently working in the same subdiscipline and preferably on the same research question. The "research" that emerges from academic populism often includes interesting questions (that is certainly a positive aspect) but if neither teacher nor student is capable of the kind of critical thinking that is essential for research progress, the answers that are offered to those questions exhibit the typical characteristics of ATD. 

Students who choose an academic populist as a research supervisor may destroy their chances of a respectable academic career. If they ever start to interact with international experts (and many never do), they may find their ideas and approach to research is consistently rejected or ignored. To some extent, they are prepared for this, since their supervisor has often made disparaging remarks about international colleagues - which now seem to be confirmed. But they are quite unequipped to deal with such a consistently negative reaction. At that point, they drop out or recede to the protection of their populist mentor at their home university. They can only survive if they adopt their mentor's isolationist, populist strategy - and the cycle continues. 

Clearly, if we are concerned about the future of young researcherse and the precarity of research careers, we must put more pressure on research supervisors to publish their research in good international peer-reviewed journals. Until representatives of all disciplines (not only the sciences) realise that, young researchers will continue to suffer mysteriously, putting years of effort into an academic career only to find themselves unemployed at the end of it (and not even understanding what went wrong). 

Academic populism is more prevalent at universities where it is (or was) possible for low-level researchers to get tenured or tenure-track positions. It will become less prevalent when tenure is offered only to academics with a strong international research record. 

Power games

The ideas that we regard as "true" or as "knowledge" are often determined by power relations. Academics with more power are more likely to be cited and taken seriously. The mechanism by which power relations influence knowledge is none other than ATD, because usually there is no clear relation between power and academic quality. People with more academic power sometimes produce work of higher quality; sometimes they produce work of lower quality.

Climbing up the hierarchy: Academics often cite the work of influential friends and colleagues in the hope of being rewarded with a better job, a keynote presentation, a big research grant, or inclusion in high-level decision making. It doesn't matter whether the work is particularly good or not - the main thing is that the author being cited is influential. Pure ATD.

Staying up the hierarchy: Academics who do not enjoy the respect of their international peers (and even those who do) can get respect another way: by manipulating their students into supporting the ideas expressed in their research. Students are told (or come to realise) that they will get good grades if they reproduce and support those ideas in spoken and written examination procedures, and reject the ideas of the instructor's academic enemies. This trick works well given that students are generally not in a good position to evaluate research (otherwise they would not be students) (see academic populism).

Staff selection procedures

ATD is often generated in the context of staff selection procedures. That is the devastating for universities, whose most important assets are their academic personnel. If staff selection procedures do not succeed in selecting the best candidates, the quality and quantity of the university's main output - its teaching and publications - will suffer in the long term. Once a colleague accepts the offer or a professorship, you can't get rid of him or her (usually him). Large amounts of public money can be misused or wasted. This may sound extreme, but I have seen it happen so often as to believe that it may be the single most important factor determining the success of department, faculty or a whole university. It's not the funding - it's the people.

Ad personam. A common form of ATD is to advertise a position as if anyone can apply, but to select a candidate informally in advance. This trick has two main stages. The first is to make the job advertisement correspond to the target candidate's area of expertise, pretending that that area is just what the department in question needs. The second stage is to ignore applications from others even though they may be better qualified, or to invent good arguments for not taking them. There are many reasons why a given candidate may get preferential treatment - conformity to the approach and ideals of superiors, good looks, sexual compliance, existing deals and promises, first language, nationality, religion. No such reason can possibly justify deceiving other applicants and the university administration, or for misusing public funds.

Infighting. Staff selection procedures often become politicized. Committees become divided into factions that support different candidates. In the process, people forget the main aims of the selection procedure. The candidate that is finally selected tends to be the one preferred by the biggest or most powerful group. That is not necessarily the person most likely to make the best long-term academic contribution. This is an example of an important but often forgotten weakness of democracy: democratic procedures tend to suppress minorities and diversity (which, needless to say, is another form of truth distortion).

University administration

Computers are supposed to make life easier. At universities, that means computers should give academics more time for research. But university administrators may also use computers to develop ever-more-complicated procedures for checking up on how hard we are working (as if quantity were more important than quality) and controlling how we spend small amounts of money. When the amount of money spent on financial administration (the time spent multiplied by the person's gross wage including overheads) becomes comparable with the amount of money being administered, it is clear that something is wrong. The academics who are filling out complicated forms and getting distracted from their main work by trivial problems are wasting their valuable time and reducing their academic output. The administrators who are supposed to be helping academics deal with their own administrivia (so that they have more time for research) are instead doing the opposite, designing ever more complex mechanisms to keep academics under control - as if they wanted to suppress academic creativity and render their university sustainably mediocre. A possible measure of this problem is the total amount of money being spent on administration by comparison to research and teaching. If the administration sector is gradually getting bigger by comparison to the academic sector, the ultimate reason may be ATD.

The "two cultures"

Scientists often know almost nothing about the humanities and vice-versa. Scientists may not be able to tell you anything at all about the best literature, as if that was unimportant, and humanities scholars often know almost nothing about the sciences; for example, they could not say anything about Newton's laws, as if that was unimportant. This amazing state of affairs was pointed out by Percy Snow over half a century ago, and it seems that little has changed in the meantime. It would not be difficult to solve the problem: science students should simply be required to study some humanities and vice-versa, as Wilhelm von Humboldt recommended in the 19th century. What better thing to do when you are 19 years old? But the current trend is to move in exactly the opposite direction, increasing the proportion of compulsory units in university degree courses and reducing the number of electives. This is not good for those who are looking to the universities for some kind of wisdom and not merely "knowledge".

Truth distortion in English-speaking academia

This is an enormous topic, so I will only address selected issues. 

University tuition fees

Following the American lead, there is a remarkable tendency in English-speaking academia to introduce or increase tuition fees for university students. That this tendency might somehow be linked to language became clear in 2013 when thousands of French-speaking students in Quebec (mainly in Montreal, but also elsewhere) demonstrated almost every night for months against plans to increase tuition fees at Quebec universities. They were mostly successful. I marched with them.

I have already mentioned Wilhelm von Humboldt, and it's time to mention him again. He explained why post-secondary education, like primary and secondary, should be free. Because he was German, it is hardly worth mentioning his name in a paragraph that is primarily directed toward ever-so-slightly xenophobic English-speaking academics. (It's shocking to recall how much xenophobic anti-German "humour" I witnessed when I was working at a UK university in the 1990s. But I digress.) Humboldt explained that universities must be publicly funded to preserve freedom of research and teaching, which is an important aspect of freedom of speech. This is perhaps my interpretation, but that was essentially the message. Obviously, if a research project is privately funded, the source of the funding will have financial and political interests, as well as the opportunity to push the outcome in a direction of those interests. The only way to prevent that is to establish funding institutions within a democratic state that systematically avoids conflicts of interest and protects freedom of speech on all levels, provided that exercising that freedom does not infringe other human rights. Another important message is that any young person should have the opportunity to study at university regardless of socioeconomic status. The simplest way to guarantee that right is to make university education free and finance universities entirely through taxation. If that does not happen, many promising young researchers will be arbitrarily excluded.

Those who oppose this approach, which in spite of neoliberal victories is still working perfectly well in Austria where I am working, often fall into the trap of ATD. They may evoke the "user pays" principle, forgetting that education seves the interests of the entire society; it follows that society should pay for it. They may claim that there is something inherently wrong with the taxation that is necessary to fund universities, forgetting the countless other infrastructures that they use every day that would be impossible without taxation. They may claim that students are more motivated to study if they have to pay fees, but I know of no conclusive evidence for that. Thanks to the rise to power of Gough Whitlam, perhaps Australia's greatest prime minister (even if he did overspend) in 1972, I never paid university fees, but I was always highly motivated and I was surrounded by highly motivated students. Motivation comes from many sources. The problem of motivating today's students may primarily be a pedagogical and social one, not a financial one. Students should be intrinsically motivated by the academic content and not extrinsically by the financial context - otherwise they may never produce anything of academic value. Students are more motivated to study if they don't have to work all night in a bar to pay for their living expenses. Even if those who claim that university fees are an appropriate form of motivation were right, there could be no point in gaining motivation for one group (students whose parents have more money) while at the same time arbitrarily excluding the rest.

Coursework in PhDs

The point of a PhD is to make an original contribution to research. The point of a Master's degree is to study advanced literature, and to do a preliminary study in preparation for the PhD. In the US system, there has been a strong tendency to mix up the Masters and the PhD, and because the US system is so influential, this mixing up has spread to other countries. The more literature there is to read (and the amount is growing all the time), the more courses PhD students are expected to attend (by professors who like their students to learn the literature rather than doing something original), and the less time they have for their own research. It is suggestive that PhD coursework requirements are extreme in the discipline of economics, which due to its inherent financial bias is highly prone to ATD. One unfortunate result is the phenomenon known as "All but dissertation" - people who manage to complete the coursework for their PhD but not the dissertation itself. The idea that students should be forced to attend courses during a PhD program is ATD, because that was the aim of the Master's, which was a prerequisite for the PhD. Why give someone a Master's degree and then expect them to continue with the same task in the PhD? A PhD should be clearly pitched at a higher level than the Master's, and that is only the case if students are given the opportunity to focus entirely on their original creative research. If courses are offered, they should be of specific interest to PhD students, such as how to give a talk at a conference, how to analyse your own original data, how to write a grant application, how to succeed as a woman in a male-dominated profession.

Leading the world

It is an undeniable fact that the most important international trends in academic life are now led or determined by the Angloamerican universities, often in blissful ignorance of what is happening in other universities. Within the Angloamerican world, there is a tendency for British, Canadian and Australian universities to become more like the American ones (the introduction or raising of tuition fees being one example). It would be more appropriate for the pursuit of academic goals (the pursuit of truth, however defined) to move in different directions. Even outside the Angloamerican academic world, including here in Austria, tendencies can be observed to follow the US model, merely because it is dominant. In such cases, the non-ATD approach is to carefully observe and evaluate what is happening in leading international universities, regardless of their first language, and then to develop future-oriented strategies that are even better.

Truth distortion in German-speaking academia

For cultural and historical reasons, the following problems tend to be more acute in German-speaking academia. I am acutely aware of them because I am working in a German-speaking context and tend to see things from an Anglophone or global perspective. The problems listed below are certainly not limited to the German-speaking world, and can be found in smaller or larger doses just about anywhere.

Overlegislation

German-language universities are regulated by national laws. One of the main problems faced by creative academics is that innovations may contradict existing legal structures. The situation becomes absurd when promising initiatives that would improve academic quality and allow a university to take an internationally leading role are found to be illegal. It is appropriate to speak of ATD when innovations that are consistent with the intention or spirit of the law are rejected because they contradict the law's detailed content. We need to reduce the amount of regulation and increase incentives for individual initiative. Internal university regulations (Satzung) should be shortened and replaced by more flexible guidelines. For example, a university needs only one doctoral curriculum (not one for every discipline), and it can be quite short, focusing on the main aim: to make a significant original contribution to research that is recognized as such by leading international specialists in the same area. The rest is secondary. When universities recommend legal reforms to their governments, they should suggest a net reduction in the total length of relevant legal texts and in their specificity, and then provide examples. Legal texts can be shortened by focusing on the main overriding principles. The overriding principle governing universities is that of academic quality; anything that directly or indirectly promotes academic quality should be enabled and encouraged and everything should be ignored or, in special cases, suppressed. Once that principle is clear, a lot of the legal detail can be eliminated.

Titles

This problem is particularly acute in Austria. Some academics present ridiculously long strings of titles in front of their names. The titles are supposed to tell you their academic degrees, whether they are licensed to teach advanced courses at university level (Habilitation) and whether they have a real professorship (i.e. whether they were selected by a committee from an international field of candidates). But when people are addressed by their titles it becomes clear that their real function is to make people feel important, and to reinforce hierarchies and power structures. For historical and social reasons, women have fewer titles than men, foreigners than locals, and practitioners than researchers; in all three cases, titles give the misleading impression that one group is inherently superior, and one amazingly often gets the impression that intelligent people actually believe that. Why else would they continue to use such anachronistic forms of address? Since titles are supposed to promote academic quality but in fact do not, they may fairly be regarded as a form of ATD.

Venia legendi, venia docendi

Courses in German speaking universities are categorized into different types. The most important types are lectures, seminars and colloquia. Instructors of these course types and research supervisors are supposed to have a license to teach or habilitation, which is the highest academic qualification (higher than the doctorate). The license is confined to a given discipline. In this way, a university may claim to cover all major academic disciplines. This system used to work in the good old days when there was less academic literature to read. Today, the total amount of academic literature is doubling about every twenty years. It is quite impossible for one person to plausibly represent an entire discipline such as economics, law, psychology or religious studies. Even subdisciplines such as microeconomics, international law, social psychology or Jewish studies have become far too big for one brain. A further problem with the habilitation system is that the boundaries of academic disciplines are continually shifting. At the same time, individual specialisms change. But academics retain the same disciplinary label for their entire career. Seen from this angle, the system of habilitation and venia is outmoded and a potent source of ATD. As German universities become more international, and as people realise that the most successful universities of the world do not have this system (light bulb!), it is gradually being abandoned anyway. Academics should simply teach in the area of their best (recent?) publications. Courses at Master's level and higher should only be taught by people with doctoral degrees. Coursers at Bachelor's level should only be taught by people with relevant Masters degrees. That's it, really.

The word "science"

I already mentioned how much people like the word "science". German speakers are no exception. They jump at any opportunity to use this (English) word at every opportunity. It sounds so neutral, intelligent, and important! Examples include science foundation, scientific review group, science fund, senior scientist, University of Applied Sciences, open science, science park, sparkling science, exciting science, science to science, science to public, science fit, science centre network, science slam. 

The trouble is, in almost all of these cases it is not "science" that is meant in a German-speaking context, but Wissenschaft, which is more general and includes the humanities. Apparently, most German-speaking intellectuals (WissenschaftlerInnen) think that the words "Wissenschaft" and "science" are equivalent. In fact, the word "science", as used every day in American, British, Canadian and Australian universities, clearly and explicitly excludes the humanities. When the word "science" is used as a translation for "Wissenschaft", it is as if the humanities did not exist. In fact, the humanities are no less important than the sciences (just look at the student numbers, and consider all the things those students do in and for society after they graduate). The problem is perhaps that during the 20th century people got into the habit of discriminating against the humanities, because they were so impressed with scientists like Einstein. Meanwhile most people, academics included, still fail to understand the central importance of subjectivity (an important foundation of humanities) for research in general, and indeed for life in general. They pretend that it is possible to solve major problems by being purely objective, as scientists aspire to do. 

My personal failure to explain this problem to my colleagues in both humanities and sciences in spite of considerable efforts (link) suggests (to me, at least) that there is no end in sight to this quite debilitating form of ATD. The reason is perhaps its solid foundation in the "two cultures" problem explained above. Humanities scholars and scientists are extraordinarily incapable of communicating with each other about their research, because each side knows so little about the other.

The doctorate

I've already harped on about the doctorate. Allow me to continue briefly. 

Doctorates should only be granted to candidates who have made a significant international contribution to research in their field. What other criterion can there possibly be for a doctorate? That can only be determined if (i) the thesis is written in the international language of the discipline in question, which is French or Spanish in the area of Romance languages and literature, but English in most other disciplines; (ii) the examiners are internationally recognized and have the freedom to say what they really think, which means they must also have the opportunity to remain anonymous forever; and (iii) the supervisor/s is/are excluded from the examination procedure. 

Amazing but true: In German-speaking universities, often none or these three criteria are fulfilled. (i) The dissertation is often written in German, typically blocking about 90% of potential examiners from the examination procedure. (ii) The examiners have to be careful what they say, because even if they try to remain anonymous their names will be made known to the supervisor, and through the supervisor to the candidate. Negative appraisals can have future negative consequences for the examiner. (iii) Supervisors often contribute to the examination of doctoral theses, which is another form of ATD since any supervisor is biased by her/his personal relationship with the candidate. The ATD-explanation is that the supervisor knows the candidate's abilities better than the external examiner possibly could; but that contradicts the fundamental principle that the candidate should be evaluated on the basis of performance at the task in hand, and nothing else. 

These problems could easily be solved by following the peer-review model of leading international journals. I see no particular reason to make any distinction at all between getting a PhD and publishing research in leading international journals. Universities can let the journals do the work - which the journals can do much better, given their superior ability to identify the relevant international experts and access their opinions. The universities merely have to give up their traditional dream of being able to evaluate everything internally, and check that the journals in question are reputable and following the usual rules of peer review. (Unfortunately there is a growing number of journals who are not doing that, which incidentally is another important example of ATD.)

University rankings

A handful of German-speaking universities can be found among the top 100 in typical global rankings, e.g. ETH Zürich, Uni Zürich, Uni Basel, Uni Bonn, TU Munich, Uni Munich, Uni Heidelberg, Uni Wien. Other German-speaking universities are way, way down the list - often in spite of a long and previously successful academic tradition. During the Nazi period, some of the world's best academics "disappeared" because they happened to be Jewish - a blow from which German academia never fully recovered. 

Today, many German- and French-speaking universities and individual academics are disappointed (perhaps even insulted) at the failure of their international colleagues to understand their language or to bother reading written texts in their language. These colleagues may also be reluctant to engage in international academic quality control procedures in the global language. They may also be reluctant to give their younger colleagues the one tool they need to solve this problem in the future, namely German-English or French-English bilingualism at the highest level. 

Instead of looking these problems in the eye, there is a tendency to claim that money, or lack of it, is the main reason for a university's low ranking. Of course it is true that universities need more money to do their job properly. This is a nice example ATD, because it is misleading but not untrue. It would be more accurate to say that more could be done with the present amount of money if only research quality were consistently evaluated against current international standards in the international language, and for that reason fluency in both the local and international language were promoted more consistently.

Carl Alasko (2008). Emotional bullshit: The hidden plague that is threatening to destroy your relationships—and how to stop it. review

Harry Frankfurt (2005). On bullshit. Princeton, N.J.: Princeton University Press. wiki page

Gary L. Hardcastle & George A. Reisch (2006). Bullshit and philosophy: Guaranteed to get perfect results every time. Chicago: Open Court.